Réglisse Noire and the Art of Packaging
This blog began in January of 2007 with my journey to Grasse, France to study perfumery. Since then, following my studies and internships there, I have been focusing all my attention on the subsequent portion of the dream- to create beautiful perfumes, and to realize a successful career at the same time. No small feat!!
I returned to Canada 7 months ago, and have been working day-in and day-out on all the details of launching the first fragrance. To say the least, this has involved an enormous amount of work. More facets than one can even imagine!! (although, such a wonderful challenge!)
Since being back, I have also been taking classes in Adobe Illustrator and Photoshop to learn graphic design so that I can fully express all visual aspects (that accompany imagining of the perfume formula itself) of this creative process. To be honest- more and more, this project feels like an artist’s installation. Such a multi-faceted creation that involves digging deeper into my creative depths than I ever have in my life.
So, subsequently introducing the new outer packaging (as developed in Canada) for Reglisse Noire- the perfume that was born in France ….
The box is solid British Columbia cedar (from off-cuts, leftover from home building), stained pure white with titanium dioxide powder and water, and sealed with a cigar-box style label to guarantee the purity and hand-made nature of each batch of perfume.
My goal has been to create an outer packaging that is an item of beauty to be kept…. thereby having a super light footstep on the Earth. (‘recyclable’, in my humble opinion, just doesn’t cut it anymore…) Refills will be available soon. The lockable vintage-style atomizer is removable, unlike most perfume bottles. Standard perfume bottles, even from luxury and niche brands, have what is called a ‘crimped’ spray top. These are permanently attached, therefore making the bottle, once empty, impossible to recycle or to reuse. For years I have struggled to find a solution to this problem… and finally, the technology has been developed- an atomizer that threads on, that also has a locking mechanism.. so it can be sealed for transport and to prevent evaporation of the precious juice inside.
So there. Years of work at the drawing board… with the goal of bringing into the world a product that represents beauty and that has a light environmental impact….
If you’d like to order this perfume- please go to the 1000 Flowers website…. http://www.1000flowers.ca
As well, your feed-back is greatly appreciated… I like to think of this as a work in progress….. Merci!
#Grasse #Reglissenoire #artofpackaging #1000Flowers #perfume #france